According to a study conducted by the Bureau of Labor Statistics, the average American family spend almost $650 on admission to sporting events and the like annual. Season ticket holders tend to spend even more – comprising a prime revenue source for professional teams, stadiums and sports arenas alike. In an effort to more effectively…
Apple’s iOS 6 software update quietly introduced what may become a boon to the business – especially within the retail, convention, trade show and hospitality space: Guided Access. Originally developed by Apple to facilitate use of iOS devices by those with cognitive, vision, hearing and/or learning disabilities, Guided Access “helps users to remain on task…
Market research and business intelligence stalwarts like Forrester Research, Gartner, and SAS provide companies of different sizes across an array of industries with valuable, actionable insights to boost efficiency, productivity and ultimately, the bottom line. Static white papers, brochures, case studies and data sets don’t cut it anymore, especially in this day and age. The…
The advent of mobile technologies has fundamentally altered the sales process for brands and the ability for them to connect with consumers and clients alike. Mobile devices such as the iPad enable salespeople to mobilize, centralize and present all of their sales collateral in such a way that was impossible less than a decade ago.…
The early twentieth century bore rise to radio as a means of delivering content and advertisement to mass audiences in an effective and scalable manner. The 1950s ushered in the television revolution – allowing marketers and advertisers to disseminate content both visually and audibly to consumers across the nation, and eventually, the world. The advent…
What do otherwise dissimilar companies as McDonalds, Rent A Center, Aamco, and Days Inn have in common? If you guessed that they operating as franchises, you’re correct. According to the International Franchise Association, franchising is a system wherein (1) the franchisor, lends his trademark or trade name and a business system to (2) the franchisee,…
Food production and distribution has evolved from a subsistence based practice to a mechanized one that more closely resembles an assembly line than the family farm of yesteryear. Farming then, has become as much of a business as financial services or retail. An integral part of the business process is sales. This is no different…
The retail industry is predicated upon the bidirectional interaction between brand and consumer. In this day and age, such interactions aren’t confined solely to brick-and-mortar stores but a wide range of channels. Increasingly, these channels are of the digital variant. The widespread adoption of mobile devices including smart phones and tablet computers (sales of which…
Real Estate is predicated upon perception. Land pricing, price per square foot, rental rates and even taxes are continuously influenced by perception – specifically, value judgement. As a commercial real estate agent, your primary goal is to represent your clients’ best interests, from listing to closing and everywhere in between. Here are some ways that…
Imagine being able to take your portfolio everywhere, present it to new or existing clients and make changes to it anytime. For a photographer, this is ideal. Your portfolio is your best work at hand and it requires the necessary platform to represent your work beautifully. With that said, finding a marketing strategy that can…
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.
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