The motion picture industry in the United States, according to Hoovers, generates more than $60 billion in annual revenues by enchanting, entertaining and mesmerizing moviegoers from sea to shining sea. The average American family spends $2698 on entertainment annually according to a Bureau of Labor Statistics survey on consumer spending habits. Thus, the motion picture…
Apple’s iOS 6 software update quietly introduced what may become a boon to the business – especially within the retail, convention, trade show and hospitality space: Guided Access. Originally developed by Apple to facilitate use of iOS devices by those with cognitive, vision, hearing and/or learning disabilities, Guided Access “helps users to remain on task…
The early twentieth century bore rise to radio as a means of delivering content and advertisement to mass audiences in an effective and scalable manner. The 1950s ushered in the television revolution – allowing marketers and advertisers to disseminate content both visually and audibly to consumers across the nation, and eventually, the world. The advent…
The retail industry is predicated upon the bidirectional interaction between brand and consumer. In this day and age, such interactions aren’t confined solely to brick-and-mortar stores but a wide range of channels. Increasingly, these channels are of the digital variant. The widespread adoption of mobile devices including smart phones and tablet computers (sales of which…
The aviation industry is ripe for innovation. An industry affected so detrimentally over the past decade must either innovate or face tumult. While perhaps the most pressing issue facing this industry today is reining in fuel prices; surely another is improving efficiencies and productivity through technology. Airlines have already begun to deploy tablets to their…
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.
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