Blog Archives for ipad apps

November 30, 2012

iPad Apps: Buy, Build, or Rent?

Rory was struggling. As the head of IT at a Mid-Atlantic real estate developer, he’d bought 400 iPads for a cross-functional team of architects, project managers, execs, and salespersons. Now he was getting requests to build apps for these various functions. His colleagues wanted software for everything from engineering plans to timesheets to business presentations.…

August 22, 2012

When iPad Apps Fail: Lessons for Project Leaders

We sat in a stylish conference room in Covent Garden. The head of digital for a major UK interactive agency shut the door and slid the iPad across the table with a pained smile. Her team had developed an app for a major financial services firm. $140,000 and 6 months later they were about to…

April 17, 2012

How to Make Sure Your Enterprise iPad App Doesn’t Suck

He’s smart. He’s handsome. But he just isn’t living up to his potential. I refer not to your wife’s brother but to an underachiever we’ve known for only two years: the iPad in Enterprise. Companies are struggling. They’ve spent a lot of money buying devices that delight, but at present, lack the software to deliver.…

 

StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.

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