Ridge Diagnostics, a leading biotechnology company offering a blood test for depression, challenged StoryDesk to transform their sales presentation into an interactive iPad app. Ridge sales reps, equipped with iPads, call on several physicians daily. Meetings are short. So effective, measurable communication is critical to the sales effort. Using an app from StoryDesk, Ridge reps are able to beautifully convey they company’s signature offering – the MDD Score – in a way that’s interactive and engaging for the physicians. Analytics and sophisticated sharing functionality allow Ridge to continually optimize messaging to ensure doctors are getting the information required to make informed decisions for their patients.
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.