StoryDesk

Becton, Dickinson and Company

• Challenge: Becton, Dickinson and Company, a leading medical technology manufacturer wanted to showcase their revolutionary Vacutainer for blood and urine collection.
• Solution: A highly interactive, multimedia and data-laden iPad Presentation App was created by StoryDesk to showcase BD’s line of PAS products replete with product information, benefits, cost comparisons, and in-depth close ups of product diagrams.

Cover

The cover screen displays an overview of BD’s PAS products followed by a navigation tray facilitating non-linear navigation to different screens of the app including ‘Efficiency’, ‘Compliance’, ‘Safety’, and ‘Cost Avoidance’.

Product Detail / Vacutainer

This screen showcases the BD Vacutainer. Tapping the iPad’s screen reveals various hot spots around the mockup of the Vacutainer. Each hot spot unlocks an information tray that displays relevant information about each respective product feature.

This is a close up of the hot spots showcased on the previous screen.

Watch Switch Videos

Video integration allows BD to showcase client testimonials, promotional videos, and more in-depth product overviews within their iPad Presentation App.

Timeline Charts

Timeline charts were created to project the cost savings accrued over time from switching to BD’s PAS solutions in a lucid and interactive, fashion.

Notes

StoryDesk even included a note-taking function to make it easier for reps to and effectively document client concerns, questions, and other relevant information for future reference.