StoryDesk

Paxton Financial

• Challenge: Paxton Financial sought to commission the development of an interactive, highly customized iPad Presentation App to showcase its wide range of financial, investment, retirement, tax, estate, and insurance management services and insight.
• Solution: StoryDesk created designs for a highly interactive, navigable iPad Presentation App adhering the brand elements that make Paxton Financial unique – and outlining the products, services, and market insight that make them an industry leader.

Login Screen:The minimalist landing screen appears after the client opens the app on his or her iPad. Users are prompted to log in to their account to access account information, market research, and other valuable insights they are eligible to receive as Paxton Financial customers.

Leadership Page: The leadership page prominently features a snapshot of Paxton Financial founder Mark Paxton to humanize the brand and allows Paxton to verbalize Paxton Financial’s mission and values to its clients.

Our Locations: The software development and design teams at StoryDesk are adept at fusing design and usability into our custom-designed Presentation Apps. This example showcases StoryDesk’s ability to integrate with Google Maps to provide clients with a visual map of Paxton Financial’s locations in the Manhattan area.

Multimedia Is Key: At StoryDesk, we subscribe to the belief that if your content is more interactive, then clients are more engaged – thereby boosting brand recognition, product understanding and sales. Users may upload video content in an array of formats to the Cloud Editor for use in their Presentation App. Showcasing your company’s history, values, products and services through video still remains a mainstay of the marketing process – albeit delivered through a different medium: the iPad.

Interactive, Fluid Data Exhibition: Interactive graphic displays are an effective and informative vehicle to showcase financial performance to prospective and current clients alike.

Connect With Your Clients: In this day and age, it is ever the more imperative for your brand to connect with clients and customers on a personal basis. We made it easier for Paxton Financial’s clients to contact their reps within the iPad application through an array of mediums including Facetime, Live Chat, and Email. Social media handles and links to corporate blogs are further items to consider including on such a page.