StoryDesk

Procter & Gamble

• Challenge: Consumer Products conglomerate Procter & Gamble wanted to showcase its industry-leading array of P&G Professional Products for use in commercial facilities.
• Solution: StoryDesk created a highly interactive, gamified, iPad Presentation App showcasing P&G Professional products in an interesting and innovative fashion. Let’s take a look at what makes this app so special:

Landing Screen

The landing screen for each product category (in this case, P&G Professional’s Complete Laundry System) displays the product lineups for each category, allowing the client to scroll over each image to uncover more information about the product and use cases.

Linens Quiz

These three screens comprise an interactive quiz centered upon P&G’s laundry care solutions. The first screen displays the three answer choices to the question of: “What causes rough & scratchy Towels and Linens?” Users are prompted to click on the response they see fit, which is then highlighted as shown in the second screen. The third screen shows the correct response to the question followed by an explanation of why calcium build up causes rough & scratchy linens.

Daily Cleaners & Finished Floor Care

The design team here at StoryDesk decided to showcase P&G’s Professional line of Daily Cleaning and Finished Floor Care products in a uniquely interactive way. We’ve allowed the end user to drag the sponge and mop to reveal a description of P&G’s products in the Daily Cleaners & Finished Floor Care category.

P&G Professional Brands for Healthcare Cleaning Program

The design team at StoryDesk devised another uniquely interactive and innovative way to showcase P&G’s cleaning solutions within the healthcare realm. Users are prompted to tap on the Professional Strength spray bottle, each unleashing a spray that reveals the benefits of becoming a P&G Professional Brands for Healthcare Cleaning Program customer.