Tablet-publishing platform StoryDesk has launched an iPad-to-iPad presentation sharing component that allows the mobile workforce to deliver and update iPad presentation apps.
StoryDesk’s approach is to make what would be an otherwise dry PowerPoint deck a lot slicker and easier to navigate. Most presentations are linear — you have to page through them — making it a little tricky to jump around. You can view a StoryDesk file in order, or you can jump around as you talk.
“The market found us,” Stolper explains. Between January and June, he received over 400 in-bound leads which led to the launch StoryDesk’s (now discontinued) CatalogApp.
"Everyone has a website," she says. "We were looking for a solution that was cool and different from everyone else in travel” said StoryDesk client Elizabeth Gordon, CEO of New York travel firm Extraordinary Journeys.
Jordan Stolper, CEO of apps creator StoryDesk, said one issue is that most organizations try to do too much with a single app and therefore don't solve any real problems.
He added, “it is important to focus and decide what not to have in the app” before moving forward.
“StoryDesk allows business people to go from a static brochure to a tablet, and get smarter feedback on what people want to buy.” Said Jordan Stolper, Co-Founder and CEO of StoryDesk.
Hugo Boss will use StoryDesk’s iPad sales app to provide more mobile, interactive sales services.
“We at StoryDesk have developed a framework to evaluate the utility of a tablet app” – they must be “interactive, transactional and mobile”
Get something basic up and running and use this as the starting point for future development.
The road to a successful iPad rollout needn’t be long or bumpy.
Using Tway's iPad, his customers now can interactively configure the type, style, color and other features of their padlock order, via an electronic catalog created with a Web-based authoring service called StoryDesk.
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.