The advent of mobile technologies has fundamentally altered the sales process for brands and the ability for them to connect with consumers and clients alike. Mobile devices such as the iPad enable salespeople to mobilize, centralize and present all of their sales collateral in such a way that was impossible less than a decade ago.…
The early twentieth century bore rise to radio as a means of delivering content and advertisement to mass audiences in an effective and scalable manner. The 1950s ushered in the television revolution – allowing marketers and advertisers to disseminate content both visually and audibly to consumers across the nation, and eventually, the world. The advent…
What do otherwise dissimilar companies as McDonalds, Rent A Center, Aamco, and Days Inn have in common? If you guessed that they operating as franchises, you’re correct. According to the International Franchise Association, franchising is a system wherein (1) the franchisor, lends his trademark or trade name and a business system to (2) the franchisee,…
We sat in a stylish conference room in Covent Garden. The head of digital for a major UK interactive agency shut the door and slid the iPad across the table with a pained smile. Her team had developed an app for a major financial services firm. $140,000 and 6 months later they were about to…
In a day and age when mobile technology usage has become entrenched across a wide swath of the American population of all ages, genders, and other demographic categories, it is imperative for advertisers and marketers to wield this platform their advantage. This is no different for auto dealerships. According to NADA (the National Automobile Dealership…
You’ve created a interactive, multimedia-rich iPad presentation. Now you want to share it on an overhead projector or television monitor (board meetings crowded around an iPad can be awkward). How do you do it? We’re frequently asked this question. The iPad can be an amazing way to present to larger audiences as well as one-on-one.…
From the fast food establishments that dot the landscape of suburban America to Michelin-rated gastronomic bastions such as Per Se, Le Bernadin, or French Laundry – everyone has to eat. Restaurants — large and small – must embrace the digital age. Millennials no longer dominate mobile and digital consumption. Consumers of all ages, across a…
Representing close to five percent of global GDP, the facilities management industry provides products and services that are robust and necessary for a wide range of enterprises and organizations. From window washing to parking solutions and everything in between, facilities management companies must showcase a wide range of offerings to their prospective clients in an…
Trade Shows and Conventions represent and important venue for enterprises to showcase and sell their products en-masse. From ComicCon to the North American International Auto Show, 280,500 conventions and trade shows were held in 2009 with a total attendance of 75.9 million people contributing more than $100 billion to the US GDP (Convention Industry Council:…
A few weeks ago, we sat down for lunch with the head of IT for a major financial services firm here in New York. He recently delivered to his sales team a beautiful, highly-functional iPad app. It cost around $200,000. But just a few weeks into the rollout, some concerns began to surface. Many of…
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.
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