Insights About iPad Sales Apps and News from StoryDesk

Often, when it comes to fundraising, reaching out and appealing to people is difficult. The question of why they should support you constantly reigns in their minds. To further complicate things, there is the inconvenience of organizing documents such as research, donor lists, statistics etc. Even worse is the process of getting people to finally…

You asked for an easy way to include video in your iPad sales app. So we built it. With StoryDesk, you can now insert video into your presentations. Here’s how:   1. Login to the CloudEditor™ and select a template 2. Upload a video file. We support the following file types: .mov, .mp4, .wmv, .avi, and…

The cloud. For years, we thought it was a mass of moisture floating above the earth. Now “the cloud” is a technology term  — at once inevitable and shrouded in mystery. So what is it, and why should I care? We’re asked this a lot by our client-partners, so in the interest of shared learning,…

Interactivity throughout. On each screen, the user can do something. We learn by doing, and presentations are a platform for teaching people about your offering.   Multimedia on every third screen. Like you and I, the modern worker has the attention span of a gnat. Lean on video to keep him/her engaged.   Non-Linear Navigation…

(Note: This post was originally published at TabTimes.com)   The road to a successful iPad rollout needn’t be long or bumpy. For consumers, it’s simply a matter of unwrapping the cellophane. For medium or large-size companies, getting employees up and running with iPads can be a bit trickier.   In the past few months, several…

Last week the folks from TabTimes put on an excellent conference around tablet use in the enterprise. The event drew a motley crew of software providers, tablet manufacturers, IT professionals, and a few end user companies.  The event set the table for discussions about implementation, security, and duopolies.   Suffice it to say that no…

He’s smart. He’s handsome. But he just isn’t living up to his potential. I refer not to your wife’s brother but to an underachiever we’ve known for only two years: the iPad in Enterprise. Companies are struggling. They’ve spent a lot of money buying devices that delight, but at present, lack the software to deliver.…

Last month I walked into the Javits Center here in New York city towards the ends of a trade show. Piled at the far rear corner of the convention hall were boxes and boxes of sales collateral – brochures, handouts, leave behinds – that had been design, printed, and shipped to here for distribution to…

There’s a term to describe goods ideas poorly communicated.   They’re called bad ideas.   Effective communication is equal in importance to smart thinking. Great ideas that can’t be explained simply and coherently don’t have much shelf life. Conversely, we’ve all been in the room when a dim-witted smooth talker managed to seduce an audience…

The tablet is a noteworthy technological development for a lot of reasons. But here’s the one that, in our view, stands out.   In 1455, Johannes Gutenberg published the Gutenberg bible. This was a historic milestone as it allowed for mass, scalable distribution of content (the bible, in the first instance). What made this possible…