Market research and business intelligence stalwarts like Forrester Research, Gartner, and SAS provide companies of different sizes across an array of industries with valuable, actionable insights to boost efficiency, productivity and ultimately, the bottom line.
Static white papers, brochures, case studies and data sets don’t cut it anymore, especially in this day and age. The tablet revolution has reached a fever pitch in the enterprise. Therefore, it’s imperative, now more than ever, for market research and business intelligence firms to optimize their information delivery process to the tablet form.
Heed the following tips with respect to developing an iPad presentation app for use in disseminating market research and business intelligence:
1) Many of your customers are already using iPads
Apple touts that 94% of Fortune 500 companies have either rolled out the iPad or have begun testing iPads within their organization. While this statistic shouldn’t be regarded as infallible – it certainly holds some merit. Independent sources, such as ZDnet columnist Eric Lai similarly argue that iPad enterprise usage isn’t overhyped – its properly hyped. Lai corroborates this assertion by pointing to massive rollouts by organizations such as Korea Telecom (32,000 iPads), SAP AG (17,000 ipads) and United Airlines (11,000 iPads). The numbers don’t lie – enterprises big and small are adopting the iPad en masse as a business tool. Reach your clients and engage them more effectively by retooling your collateral and optimizing it for tablet distribution.
2) utilize the iPads interactive and engaging form factor
The iPad was designed to facilitate interactivity and engagement in such a way that desktop computers, laptops and especially static, printed material cannot. Simply digitizing your research and sales collateral, therefore, isn’t enough. Consider developing an iPad presentation app that leverages the iPads inherent interactivity. Copy, images, video insights, and dynamic, engaging charts, graphs and tables can bring the data that forms the cornerstone of your market research to life.
3) Instant + Efficient Distribution
The iPad is world’s most versatile content delivery system. Combined with a centralized content management system, white papers, groundbreaking reports, and the latest and greatest business intelligent insights can be pushed to reps and clients alike, effortlessly and instantly. Such a system can be admin controlled, ensuring that apps and remote updates can only be seen or shared by approved parties. The app will soon become a marketing channel in and of itself, obviating the need for paper collateral. Ensure that your organization stays ahead of the game by considering an enterprise iPad deployment in the market research and business intelligence space.
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.