Blog Archives for 2012 July

July 30, 2012

iPad Presentation App for Private Equity

From fundraising from limited partners, high net worth individuals, and institutional investors to acquisition search, investment and the liquidity event; presentations play an integral role in the private equity process. Hereafter are three reasons why the iPad may be a good investment for private equity firms: 1) More effectively convey team strengths and performance to…

July 27, 2012

Demo Video: StoryDesk CloudEditor™ iPad CMS

StoryDesk iPad apps are linked to a secure, proprietary, cloud-based content management system that lets non-technical users modify content and interactions in an app without affecting code or getting app store approval. You’ll call easy to use. We call it the CloudEditor™.  

July 27, 2012

iPad Presentation App for Food Marketers

Food production and distribution has evolved from a subsistence based practice to a mechanized one that more closely resembles an assembly line than the family farm of yesteryear. Farming then, has become as much of a business as financial services or retail. An integral part of the business process is sales. This is no different…

July 27, 2012

How To Run A Web Demo From Your iPad

You’ve got a great presentation on your iPad. It’s dazzling and interactive. And it works uniquely on the tablet. Next week, you’ve got a sales meeting via web conference and want to be able to excite. You want to show it to a remote audience in a web conference. So how can you show them…

July 20, 2012

iPad Sales Apps for Retailers

The retail industry is predicated upon the bidirectional interaction between brand and consumer. In this day and age, such interactions aren’t confined solely to brick-and-mortar stores but a wide range of channels. Increasingly, these channels are of the digital variant. The widespread adoption of mobile devices including smart phones and tablet computers (sales of which…

July 16, 2012

The iPad and E-Learning

The days of writing out cumbersome chemical equations or mathematical proofs on the chalkboard in class are over. Over the last two decades, technology has spurred innovation across a range of industries and sectors, including education. A prime example of such innovation is the growth E-learning over the past decade. In the early-90s, nobody could…

July 11, 2012

How Museums can use iPad Presentation Apps

Museums and other public institutions rely on visitor dollars to keep their doors open. These places provide a treasure-trove of knowledge, interesting exhibits, and unforgettable experiences for people of all ages. As visitors provide the lifeblood of these organizations to carry on, here are some tips regarding how to leverage the iPad to attract and…

July 11, 2012

How Event Planners can use an iPad Sales App

Event planning can be stressful. Take a wedding, for example. Weddings can take months upon months if not a year of scrupulous planning. A wedding planner transforms a bride’s dream into reality down to the very covers that line guests’ tables. It’s evident, then, that event planners have enough to worry about. The iPad can…

July 10, 2012

iPad Presentation Apps for Eco-Tourism/Adventure Travel

From BASE jumping from towering cliffs to exploring the rainforest that envelop the Costa Rican countryside, Eco and Adventure-tourism are fast becoming a growing niche within the highly segmented travel industry. For a time this was a realm dominated by enthusiasts, adrenaline junkies, and daredevils of sorts. Now, people of all ages and walks of…

July 10, 2012

iPad Presentation App for Medical Practices

The healthcare industry is on the verge of a technological renaissance spurred by spirited debate over how to curb perpetually rising healthcare costs. According to the McKinsey Global Institute, healthcare spending amounted to approximately 17 percent of the U.S. GDP in 2011 and shows no sign of receding. The choice is clear: take action and…

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StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.

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