Building is often a process very difficult to communicate to clients. There is a high volume of information exchanged between all actors in construction and how this information is exchanged is how things get complex. Clients want to know background information into these courses of action and see previous projects. A sales tool that can certainly make this easier is the iPad.
Below are a few ways in which construction companies can adopt the iPad as a sales tool:
1) Aid the Communication Process & Productivity
Communication plays a primary role in construction. Between the major actors in the industry, how they communicate is considered vital to how productive the building process can be. Whether it’s communicating ideas, blueprints, or checklists – there is a lot information that is exchanged . How can your company be organized and timely with their communication? This is where the iPad can help. Use an iPad to communicate within the network of your company faster and more productively. Increase productivity by equipping your iPad with the right tools to manage the the status of your projects. Communicate to clients the advances of your projects. These are just examples, in a pool of ways to take the initiative and use the iPad as a sales tool
and assist the communication process & possibly productivity.
2) Present & Review Plans in a more Efficient & ‘Greener’ Way
With more pressure to conserve paper, and build ‘greener’ buildings, the iPad definitely is an asset to the industry in this aspect. Your company can lose the hassle of carrying around gross amounts of blueprints on paper and clipboards and instead just take your iPad. Not only does that conserve paper, but this allows your company to present blueprints in a better way. By embracing the technology the iPad has to offer, you can present blueprints to a client with great images or videos, show previous examples of construction, document floorplans and minor details and more – all while conserving paper. That is definitely a step forward in being “greener”.
3) Analyze Results
The results of construction are paramount to future projects and your company’s reputation among existing or potential clients. With the iPad, clients can view analytics or statistics all on the iPad. The numbers, graphs and so on can be presented in a way that is not only appealing to clients but also easy to interpret. This can be done via an iPad app or a simple presentation on the iPad; either way, your company can enlighten your clients with background information in a great way.
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.