Architecture is about negotiating the tension between form and function – a multi-layered, non-linear, creative process with a concrete outcome. Communicating the many twists and turns of this process in a marketing context, whether it’s showing examples of new construction or the timeline of a renovation, can be challenging. The iPad can help. Using an iPad equipped with the right software, there are a host of ways to bring to life the depth, complexity, and beauty of your company’s projects without getting lost along the way.
Here are three ways architecture firms can leverage the iPad as a sales and presentation tool, with links to supporting examples for you to check out.
1) Portfolios Accessible Anytime
Load your entire portfolio on to the app. Pull up pictures of past projects portfolio and present at any point if need be. In your hand, you’lll have a tool that will represent their work beautifully and allow them to retrieve contact information and social media links instantly for the client. Manica Architecture is a great example of this.
The firm Manica Architecture has taken the step to rise above other firms by using the iPad as a sales tool. They have added portability to their portfolio by creating an app where potential clients can view their portfolio from anywhere. This is great as you never know when you may bump into a prospective client. In this case, you’ve got your portfolio to present appealingly via the iPad right in your hand. In addition, The iPad is being used to represent their work brilliantly by allowing clients to connect to any of the Manica locations via phone, email or google maps right from the app. To further reach out to customers, Manica Architecture have included in the app about, services, contact, and Facebook sections enabling those interested to learn more about the firm and get more information.
2) Captivating Presentations
How an architecture firm presents its work can be crucial to a successful outcome. By providing the platform for an architecture firm to present in an attractive manner, an iPad app paves the way for the firm to grasp a client’s attention and appeal to their interests. Take, for example, the “starchitect” Zaha Hadid.
This firm has adopted the iPad as a sales tool in the form of presentation. Through their app, they allow you to look through their current portfolio of design and architecture through beautiful photographs and other informational guides. In addition, if you are interested and want to find the nearest Zaha Hadid office, they have Google maps enabled in the app to help you spot all their locations. Once you are intrigued by the photographs, have skimmed through the about section, you can move on to the next step which is finding out how to get in contact with them. In effect, the app is a self-contained marketing funnel.
3) Project Access for Clients
If a client is interested in learning more about a firm and their process in design and planning, an iPad app is the most feasible solution. With the app, a client can browse through background information about the firm, obtaining important details about their methods of construction and the architects who work on these projects. Providing a great amount of insight to a client allows them to trust a firm’s work and potentially want to work with them.
Make Architects is a firm whose focus is mainly the construction of innovative and sustainable buildings and places. It is crucial for Make Architects to show clients the process and products of their work and they achieve this through their iPad app. Through this app, you can learn more about the firm and browse through their current projects. If you are really intrigued, there is the option to find a project near you. The app is beautifully designed to showcase their portfolio through breathtaking pictures of previous architecture and gives potential clients the opportunity to view behind-the-scenes schemes and the people who work on them. This is an innovative way to provide prospective clients with insight about the firm and entice them.
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.