Blog Insights About iPad Sales Apps and News from StoryDesk

May 2, 2012

11 Must-Haves for Great iPad Sales Presentations

Interactivity throughout. On each screen, the user can do something. We learn by doing, and presentations are a platform for teaching people about your offering.

 

Multimedia on every third screen. Like you and I, the modern worker has the attention span of a gnat. Lean on video to keep him/her engaged.

 

Non-Linear Navigation that’s intuitive and requires so instruction. People expect this from a $700 device.

 

Dynamic Data that keeps the content fresh and relevant. Charts and graphs should be real time.

 

Clean, clutter free design that lets the user focus on the information on the branding. 3-4 colors maximum for the entire presentation.

 

Saving/Bookmarking so users can reference areas of interest after the presentation.

 

Analytics to track who’s presenting what, to whom, when, and for how long. It’s high time we introduce metrics to some of our most important marketing and sales communication, don’t you think?

 

Shareable, so ideas can spread and pollinate within an organization.

 

Collaborative, so the conversation about the content can be captured and built on by stakeholders.

 

Wifi-Independent because you never know when you’ll need to present in a submarine or a bank vault.

 

Centrally controlled so headquarters can update everyone’s presentations simultaneously – ensuring everyone stays on brand and on message.

 

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StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.

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