The cosmetic industry is competitive. It is full of businesses that market similar products to various target groups. This makes it a challenge to develop a marketing strategy that will embody the beauty of the industry yet communicate brand awareness and potentially build a strong loyalty base among customers. Adopting an iPad as an approach…
Architecture is about negotiating the tension between form and function – a multi-layered, non-linear, creative process with a concrete outcome. Communicating the many twists and turns of this process in a marketing context, whether it’s showing examples of new construction or the timeline of a renovation, can be challenging. The iPad can help. Using an…
Often, when it comes to fundraising, reaching out and appealing to people is difficult. The question of why they should support you constantly reigns in their minds. To further complicate things, there is the inconvenience of organizing documents such as research, donor lists, statistics etc. Even worse is the process of getting people to finally…
You asked for an easy way to include video in your iPad sales app. So we built it. With StoryDesk, you can now insert video into your presentations. Here’s how: 1. Login to the CloudEditor™ and select a template 2. Upload a video file. We support the following file types: .mov, .mp4, .wmv, .avi, and…
The cloud. For years, we thought it was a mass of moisture floating above the earth. Now “the cloud” is a technology term — at once inevitable and shrouded in mystery. So what is it, and why should I care? We’re asked this a lot by our client-partners, so in the interest of shared learning,…
Interactivity throughout. On each screen, the user can do something. We learn by doing, and presentations are a platform for teaching people about your offering. Multimedia on every third screen. Like you and I, the modern worker has the attention span of a gnat. Lean on video to keep him/her engaged. Non-Linear Navigation…
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.
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