This is a watershed moment in the world of content. Let me tell you why. An app is short for an application which is short for application software, which is a program designed to complete a specific task. Like add numbers or do your taxes or process words for printing. These are pieces…
Last night I attended a symposium titled “Storytelling on the iPad: The Narrative Transcends the Linear‚” The event was produced by the American Institute of Graphic Artists and took place at MOMA. There were three speakers. Scott Dadich, of Conde Nast. Gael Towey of Martha Stewart. And Nicholas Callaway of…Callaway. Each offered great insight into…
The tablet computer is, first and foremost, a content consumption device. That big beautiful screen. Those great speakers. The elegant navigation. It’s all built around one discrete purpose: consuming content. Sure, we can and will do other things with the tablet and applications built for it. But “content enjoyment” was the use case Apple built…
Congratulations to the staff of the The Daily on your much anticipated launch. We at StoryDesk are hugely excited by this project. It’s a testament to the power and scope of the tablet platform. And we think it offers a meaningful shot at entirely changing the way news is reported and consumed. As a former…
I get asked this a lot. I meet frequently with business owners who confide in me their ambivalence about adopting yet a another new technology at significant expense. None refute that the tablet is likely to be the platform of the future. None denies that this is a watershed moment in the way ideas are…
I’ve been hearing these questions a lot lately. From investors, from clients, and from friends who’re curious about StoryDesk. Each time, I’m struck by how difficult it is to answer in one or two simple sentences. I’ve been utterly seduced by the tablet platform. And sometimes I can’t get my head around why others haven’t…
The Adobe Digital Publishing suite lets publishers take their InDesign files and convert them to apps for the iPad. Conversations with publishers reveal that this process is a) not easy; b) expensive in terms of man hours; and c) expensive in terms of Adobe’s pricing structure. All that’s unfortunate, but probably unavoidable. No one thinks…
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.
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