Last week I attended the PhoCusWright conference in Phoenix. The event is an annual gathering for online travel executives and features an impressive roster of speakers‚ like the CEOs of Expedia, Kayak, and Travelport. It’s the best produced conference in the country. What was particularly impressive to me this year was the tacit acknowledgement that…
I’ve met a bunch of people who bought iPads the moment they were released and either returned the device for a refund or simply shelved it. They all say ‚”I didn’t know what to use it for.‚” Paul Graham writes: So tablet makers should be thinking: what else can we put in there? Not merely…
Sales and storytelling are basically the same thing. Both require crafting and delivering a narrative that satisfy intellectual and emotional needs. A cogent story, well-told, leaves the audience with a memory or an idea that endures at some point informs future action. A cogent sales-pitch, well-told, leaves the buyer with an inkling of good feelings…
StoryDesk is an iPad sales tool that makes presentations, brochures and other marketing materials memorable and measurable.
Based in New York City, our clients include Ralph Lauren, BBC and other major companies, as well as startups and non-profits.
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